About Us

Ambition is the leading youth charity, reaching half a million young people every year across the UK

For many young people, school and home is not always an easy place to be. We have been meeting the needs of young people for over 90 years through our diverse network of 3,500 youth clubs, community projects, local authorities and housing associations. Our programmes enable young people to do better at school, find employment and improve their health and wellbeing by developing confidence, life skills and resilience. 

Read about our recent highlights in this year's Success Report.

We strengthen community organisations working with young people in 3,500 local communities.

  • We secure funding for our members to deliver education programmes to young people.
  • We provide training and development opportunities for staff and volunteers who work with young people.
  • We provide nationally-recognised quality assurance for organisations working with young people, including advice on policies and procedures, safeguarding and discounted insurance.
  • We hold regional and national networking events to share effective practice.

We also influence national and local government to champion the value of young people’s services and the importance of strong youth policies.

  • We work with statutory and voluntary sector organisations locally and nationally to improve support to young people. Sometimes, we form coalitions to fight for change.
  • We work with young people and our members to bring their direct experiences to decision-makers’ attention.

Our Vision To inspire and encourage all young people to achieve

Our Mission Leading high quality young people’s services across the UK

We are spirited Our energy and determination inspires others

We collaborate We value working with others to achieve our goals

We are creative We are forward thinking and make the most of our resources

We lead We are proud to use our knowledge and experience but also listen and learn from others

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